http://www.netvouz.com/alan-rothstein/tag/rothstein?feed=rss alan-rothstein's bookmarks tagged "rothstein" on Netvouz http://www.alan-rothstein.com The official blog of Alan Rothstein, a search marketer looking for ideas and insights. alan-rothstein Mon, 30 Jun 2008 01:11:47 GMT http://www.alan-rothstein.com/2008/07/on-august-28-2008-turn-off-your-google.html By a show of hands, how many people are happy with the current state of the Google content network? The Google content network is a shotgun approach to a one-to-one advertising medium. You get a lot of impressions and a fair amount of click-throughs, but how many advertisers actually make a solid ROAS? Instead of supporting Yahoo! with the Google paid search network, Google should look into their own content network for improvements. If everyone turned off the Google Content Network for one day, Google would have to do something to improve it. In the short-run and long-run everyone would save a few dollars (except Google of course). alan-rothstein Tue, 22 Jul 2008 18:36:10 GMT http://www.iprospect.com/media/newsletter_feb07_rothstein.htm Learn about Web 2.0 and how the Internet is being tagged. alan-rothstein Fri, 20 Jun 2008 23:47:57 GMT http://www.iprospect.com/media/newsletter_nov06_rothstein.htm Learn how to leverage public relations and press releases for search. alan-rothstein Fri, 20 Jun 2008 23:49:42 GMT http://www.iprospect.com/media/newsletter_sept07_rothstein.htm Learn how to leverage Wikipedia but how not to get in trouble. alan-rothstein Fri, 20 Jun 2008 23:46:40 GMT