22 Things You Don't Know About Your Customers | Internet Marketing Strategy: Conversation Marketing There are things you don't know about your customers. It's not you, it's them. But you need to figure it out. Here are some hard lessons I've learned over the years - they apply to usability, pet peeves and other fun stuff. Learn these and you'll have more, happier customers/visitors/readers/fans: 1. Reading onscreen is hard, for everyone The most basic principle of usability: It's hard for folks to read online. Much harder than reading in print. Remember this. Burn it into your brain. Small typefaces, weird page layouts and odd color schemes may seem great, but they're bound to hurt in Internet > Codingwith codingfigurehardinternetlearnedlessonsthingsyears