• E-Commerce News: Customer Service: Pre-CRM: Relating Before There's a Relationship
  Often in the online world, customers fall into a rabbit hole of frustrating live chat sessions with anonymous customer service representatives who offer canned, impersonal and often comical responses to complex customer questions. Or, customers are required to fill out and submit contact forms in order to get an answer (or an annoying phone call) hours or days later, rather than at the moment when their need to know is immediate.
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• Exceeding Expectations with Live Customer Engagement
  Existing chat technology in the marketplace today is terrible. Meeting customer expectations starts with addressing the customer's sense of urgency to connect with a real human being.
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• Greeting Homebuyers at the Digital Front Door
  New technology makes it possible to co-locate agent presence with a listing, enabling a homebuyer to see live agent status associated with a property listing.
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• Humanizing Online Commerce | SalesAndMarketing.com
  For the last decade and a half, the focus of online business has been to take people out of the sales process. While this model works well for low-priced commodities, it fails for complex, online-to-offline transactions in which product and sales professionals are still essential to the sales process.
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• Three Ways to Increase Engagement on Your Website by @lieflarson | Spin Sucks
  To increase customer engagement, many businesses deploy online chat tools. But this doesn't work. There are better ways to build trust and engagement.
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• Workface Gets Funding, Coverage for Humanizing Internet Commerce
  The vision of effectively using technology to put people front and center for high-involvement purchases gained traction recently as Workface raised an additional $900,000 in Series A-1 financing and garnered more media coverage.
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• Software Developer Workface Bests Chat Platforms For Online Engagement Again With First-Ever Facebook Integration
  Workface continues to raise the bar on online customer-engagement experiences with integration of its portable profile-based customer-engagement platform into the Facebook ecosystem. The only online company with the ability to integrate with Facebook, Workface enables companies to live “virtually” where their prospects and customers are.
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• Businesses Need to Go Human Online
  Corporate websites particularly seem designed to prevent real, and real-time, human contact. What about when you want to talk to someone right away?
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