• Enterprise Social Media and Personal Branding | Webbiquity | B2B Marketing Blog
  Smart companies, big or small, who recognize that in a social media world, their people are their differentiation, will find ways to capitalize on personal branding.
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• Why Personal Branding Matters to Big Companies
  Technology has been harnessed to make it very efficient to buy things like books, music, movies, gadgets and hardware online, with no human interaction in the transaction. It next needs to be harnessed to increase the efficiency of online-to-offline transactions, where human engagement is required.
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• Why Personal Branding Matters to Small Business
  Personal branding can transcend size and act as a foundational tenet for any customer relationship, but has special importance for small businesses.
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