• Customer Service Equals Active Listening for Social Media
  Before social media, customers would share a horrible experience with maybe ten people. Now everything has changed.
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• E-Commerce News: Customer Service: Pre-CRM: Relating Before There's a Relationship
  Often in the online world, customers fall into a rabbit hole of frustrating live chat sessions with anonymous customer service representatives who offer canned, impersonal and often comical responses to complex customer questions. Or, customers are required to fill out and submit contact forms in order to get an answer (or an annoying phone call) hours or days later, rather than at the moment when their need to know is immediate.
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• Enterprise Social Media and Personal Branding | Webbiquity | B2B Marketing Blog
  Smart companies, big or small, who recognize that in a social media world, their people are their differentiation, will find ways to capitalize on personal branding.
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• Workface Gets Funding, Coverage for Humanizing Internet Commerce
  The vision of effectively using technology to put people front and center for high-involvement purchases gained traction recently as Workface raised an additional $900,000 in Series A-1 financing and garnered more media coverage.
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• Software Developer Workface Bests Chat Platforms For Online Engagement Again With First-Ever Facebook Integration
  Workface continues to raise the bar on online customer-engagement experiences with integration of its portable profile-based customer-engagement platform into the Facebook ecosystem. The only online company with the ability to integrate with Facebook, Workface enables companies to live “virtually” where their prospects and customers are.
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