• Language Barriers and the Social Business
  Last week, Infinity Park in Denver was buzzing with presentations by top companies like IBM, Google, Microsoft and SDL. The theme of the day was “Plug In to the Global Economy. How Technology Impacts Trade.” What struck me as most remarkable was how so many of the topics we were discussing were not topics that I could have prepared for as a young undergrad focused on global business.
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• Oracle Business Intelligence Blog posts
  Estuate's Oracle Business Intelligence Blog posts . To review all blog posts visit http://www.estuate.com/estuate-blog/114-oracle-business-intelligence/
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• To Boldly Go...Marketers Who Take Risks
  There seems to be a real difference between marketing people who by nature are quite cautious, and those who are prepared to take a risk. Or to put it another way, to boldly go where they or their companies haven’t been before.
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• Moneyball, Nate Silver and Social Intelligence - Misunderstood Users of Data
  Moneyball, Nate Silver and Social Intelligence – these subjects share a reputation for being data driven, but otherwise seem to be unrelated. Those reputations are well-deserved, but the three topics share some widely held misconceptions. Their use of data analysis is frequently misrepresented and, as a result, the reasons for their success are widely misunderstood.
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• How to Stop Gray Market Activities?
  Whilst the majority is aware of the "black market", there still remain some gray areas about the term "gray market" and its implications.
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• Tips for Addressing & Strategizing Against New Market Competition
  Whether your company or your competition is launching a new product into the market, there are two things to keep in mind. The first is how to maintain or increase your market share and the second is how to address your competition.
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• 4 Best Practices for Optimizing Customer Engagement
  As a marketer, it can be difficult to identify where and when to make changes to optimize your customer engagement strategy before it’s too late. Often times, you see the results of a campaign but have no real diagnostics for where and what went wrong or right so you can engage your customers better next time.
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• Business Information Management Solutions
  Systems In Motion's Business Intelligence & Information Management services help enterprises deploy information management solutions that help bring visibility & predictability. Our solutions empower clients with real-time information to make decisions faster.
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• Social Intelligence Video Series Kickoff
  I’m excited to say that we will be launching a video series on social intelligence, starting with the video that you see here. Our team can discuss social intelligence all day long, but we thought it would be beneficial to ask some experts in market research who are currently leveraging social intelligence as part of their research and marketing strategies.
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• Sharing Strong: Boston Through Social Media Eyes
  The recent bombings at the Boston Marathon has affected people around the world in different ways. At SDL, we have two offices in the Boston area (Waltham and Wakefield) and many other persons with Boston ties.
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• 5 Reasons Why Journey Mapping is Critical to Your Business
  Customer journey mapping is not a new idea. In fact, the concept of “journeys” has become so pervasive you can’t go a day without hearing someone’s journey referenced in the media, a marketing campaign or conversations in the office. One of the challenges with a concept becoming so well understood is that people often find themselves getting a little complacent about the utilization of something that “everybody” does.
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• Gartner recognizes the many benefits of Oracle technology
  Gartner recently recognized Oracle business intelligence solutions in its "Magic Quadrant for Business Intelligence and Analytics Platforms" report. In addition to adopting robust BI solutions, businesses can maximize their investments by leveraging implementation services from software development leaders such as Estuate.
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• Marketing Automation Helps Improve Lead Quality and Quantity
  The move from the 20th to the 21st century is identified in the business world with changes in the marketing formats. The technological revolution of the 21st century has helped enterprises move from traditional marketing techniques to a more technology oriented one.
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• Three Ps to Social Intelligence
  Everyone’s familiar with the Ps of marketing; well, Social Intelligence has a few Ps of its own that vary from traditional research. The three Ps I’m referring to are: Past, Present and Prognostication. Sure, there are probably others, but let’s look at the ones related to periods of time.
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• Highlights from our Technology for Marketing & Advertising (TFM&A) Presentation
  One of the many exciting parts of my job is to get out there and present to people some of the exciting stories that we have to share around social data and how it can better inform practice and process when it comes to the Customer Experience.
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• Relating Marketing Funnel with Lead Generation Software
  In wake of the global economic scenario, some business enterprises with its tightened marketing budgets tend to push in as much as they can of their exchequer into lead generation.
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• Customer Commitment is NOT Loyalty
  Loyalty and commitment have been two words used synonymously in marketing for quite some time. As a marketer myself, I’ve always been prone to use the word loyalty. In fact, I’d venture to say that most of you reading this probably don’t often hear of or think of building “customer commitment” instead of “loyalty”. As I’ve continued to delve deeper into learning about methods for enhancing the customer experience (something I’m frequently tied into as part of the Social Intelligence team), my perspective has started to change.
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• Social Media Followers Into Promoters
  Customers who engage with companies over social media spend more money with those companies and demonstrate a deeper emotional commitment. On Facebook alone there are more than 1 billion monthly active users, 680 million mobile users and more than 50 million pages. This type of access to brands has created more demanding customers.
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• Predicting Purchase Behavior - How We Do It
  I'm excited to share that SDL placed Silver for the Quality in Research Award at the ARF Great Mind Awards for measuring and predicting B2B customer commitment. To provide a bit more context behind this award, I'll explain more in-depth the work that led up to predicting customer commitment and why it's crucial to implement predictive analytics into business strategies.
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• The Domino Effect of Sharing Relevant Content
  It’s obvious today that American media has and is changing - things are faster, smarter, and spread around the world in moments. The social space, the main distribution venue for this wildfire spread of media, is becoming a more powerful piece of media strategy, influencing everything from traditional ad campaigns to political elections.
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