• Allocating Time & Resources for B2B Social Media
  Every B2B marketing manager must grapple continually with the following question: What’s the optimal commitment of time and resources for managing social media? It’s tempting to shortcut an in-depth analysis by consulting an industry-specific survey and choosing a median (or mean) value based on a percentage of marketing spend.
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• Warm Cold Leads with an Automated Lead Nurturing Program
  In today’s competitive business environment, enterprises cannot survive with a stagnant client list. There is the need to expand the list with new clients and customers, if the enterprises aspire for business growth.
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• Social Advertising: 3 Channels Marketers Must Consider
  A recent survey by CMO states that B2B companies currently allocate 8.4% of their overall marketing budget to social media (expected to increase to 11.5% in the next 12 months). Among the various social media channels available, which ones should you consider for advertising?
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• Which Social Channels are Effective for B2B Advertising?
  Social media advertising is one way to engage with prospects. LeadFormix help select the social channels advertisers should consider in their advertising mix.
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• 6 Tips for a Uniform Brand Voice
  It may be far easier to build a uniform brand voice in B2C industries like clothing and food with brands like Banana Republic and McDonald’s, but it’s just as important in the more complex B2B world.
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• Language Barriers and the Social Business
  Last week, Infinity Park in Denver was buzzing with presentations by top companies like IBM, Google, Microsoft and SDL. The theme of the day was “Plug In to the Global Economy. How Technology Impacts Trade.” What struck me as most remarkable was how so many of the topics we were discussing were not topics that I could have prepared for as a young undergrad focused on global business.
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• Should You Advertise on Social Media?
  Do social media ads really work? LeadFormix gives insights into ways to enhance the brand messages & to understand the mindset of the specific target audience.
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• Social Media Advertising: Is It Worth It?
  B2B companies have taken to social media no-holds-barred with budget increases year-on-year. But, what about social media advertising? The jury is still out on that one. Social media advertising sure has its advantages. It’s cheap and shows immediate results.
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• Visual Analysis of Social Media Data
  This video demonstrates a prototype system for visual-interactive analysis of large georeferenced microblog datasets, describing the design of the system and detailing its application to the VAST 2011 Challenge dataset. The dataset models an epidemic outbreak in a fictitious metropolitan area. The video shows how the system can detect the epidemic and analyze its development over time. For moreVisit Computer: http://www.computer.org/computer.
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• Moneyball, Nate Silver and Social Intelligence - Misunderstood Users of Data
  Moneyball, Nate Silver and Social Intelligence – these subjects share a reputation for being data driven, but otherwise seem to be unrelated. Those reputations are well-deserved, but the three topics share some widely held misconceptions. Their use of data analysis is frequently misrepresented and, as a result, the reasons for their success are widely misunderstood.
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• Privacy_Policy
  Ideacomb is a Idea and innovation management software developed on SharePoint platform with rich and interactive reports and powerful workflow capabilities.
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• Unusual Social Media Approaches
  As there have been some unusual social media approaches, LeadFormix gives you insight into how marketing initiatives have flowed into the social media space
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• Tips for Addressing & Strategizing Against New Market Competition
  Whether your company or your competition is launching a new product into the market, there are two things to keep in mind. The first is how to maintain or increase your market share and the second is how to address your competition.
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• Gartner Customer 360 Summit Highlights
  On May 1st through the 3rd, one of the premier analyst research companies, Gartner Inc., held a conference in San Diego, CA providing coverage of the new strategies and technologies enabling companies to better understand and engage their customers, build loyalty and grow. Several SDL divisions sent representatives, to learn the latest trends in social, customer experience management, digital experience and CRM, and to staff the booth in the Exhibit hall.
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• Future Trends in Marketing Automation Software Usage
  Jeff Ernst, Forrester Research after conducting a survey with approximately 200 brand marketers and executives from 10 agencies specializing in B2B clients, was of the opinion that mobile devices, marketing automation and analytics and content marketing are going to be the forthcoming trends in the sphere of lead generation.
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• 4 Best Practices for Optimizing Customer Engagement
  As a marketer, it can be difficult to identify where and when to make changes to optimize your customer engagement strategy before it’s too late. Often times, you see the results of a campaign but have no real diagnostics for where and what went wrong or right so you can engage your customers better next time.
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• How LinkedIn benefited from software
  Professional social network LinkedIn has become significantly more successful in the past several years. Having recently reached the 200 million user milestone, the website boasts a user base equivalent to the 5th largest population in the world.
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• Amidst All That Noise, Are You Really Listening?
  An effective social media strategy recognizes that listening to what is being said about your business is vital to staying relevant. But listening is just the first step. What makes the difference is what you do with that information. Listen-engage-respond-act, is the mantra businesses must chant.
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• Social Intelligence Video Series Kickoff
  I’m excited to say that we will be launching a video series on social intelligence, starting with the video that you see here. Our team can discuss social intelligence all day long, but we thought it would be beneficial to ask some experts in market research who are currently leveraging social intelligence as part of their research and marketing strategies.
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• Sharing Strong: Boston Through Social Media Eyes
  The recent bombings at the Boston Marathon has affected people around the world in different ways. At SDL, we have two offices in the Boston area (Waltham and Wakefield) and many other persons with Boston ties.
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