Tagging: Keeping Tabs On The Net Now, companies are figuring out ways to take advantage of this phenomenon. As they tag, subscribers end up collectively highlighting changing trends and raging discussions all available at the del.icio.us site. Increasingly, innovative advertisers and other companies are trying to make sense of these discussions. "The conversation we're having with clients is, 'How do you stay on top of tagging? Because you need to, and it can be hugely beneficial,"' says Dan Buczaczer, a vice-president at ad firm Starcom Media Vest Group. businessbusinessweekmagazineonlineweek in aboutwith taggingtagsonomy