• Managing Competitor Research and Optimizing Your AdWords Campaign
  Google AdWords is not a set-it-and-forget-it program. The Internet is ever changing and you must consistently monitor and manage your AdWords campaigns for the best results.
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• Managing Your Google AdWords Independently with Consultant Training
  A Google AdWords consultant is someone who specializes in helping individual advertisers take control of their own AdWords campaigns. While a company can take advantage of a third party for AdWords management and optimization, there are advertisers that like to retain control of all aspects of marketing.
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• The Importance of Going Mobile with Your Ad Campaign
  More people rely on a smartphone to access the Internet while on the go and while at home. In fact, many people use a smartphone as a main source of Internet access, so it's important that your AdWords campaign targets mobile users as well as computer users.
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