- Interactive PR
How to Utilize Interactive PR to Build B2B Credibility: Traditional PR was about schmoozing editors and sending them press releases to journalists hoping they'd write about your product or service. Interactive PR is about using the web to establish a dialog with the marketplace. It enables you build credibility directly with customers and prospects as well as through traditional media and new media outlets such as blogs, podcasts, ezines and portal sites.
The elements and essential tools of interactive PR, including web 2.0 social media, blogging, optimized press releases and podcasting.
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- Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building
Blog post on quantified results of test of the effectiveness of Web 2.0 social tagging sites for driving site/blog traffic and improving SEO results.
B2B Web Marketing, Web 2.0 Social Tagging, Business Blogging Tools, Micromarkets Blog, web marketing tools and resources
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- Web 2.0 Social Tagging Sites, Part 7: The Best
Excellent blog post on the best social media sites for driving B2B thought-leadership traffic. Netvouz makes the top 10!
B2B Web Marketing, Web 2.0 Social Tagging, Business Blogging Tools, Micromarkets Blog, web marketing tools and resources
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