- Interactive PR
How to Utilize Interactive PR to Build B2B Credibility: Traditional PR was about schmoozing editors and sending them press releases to journalists hoping they'd write about your product or service. Interactive PR is about using the web to establish a dialog with the marketplace. It enables you build credibility directly with customers and prospects as well as through traditional media and new media outlets such as blogs, podcasts, ezines and portal sites.
The elements and essential tools of interactive PR, including web 2.0 social media, blogging, optimized press releases and podcasting.
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- Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building
Blog post on quantified results of test of the effectiveness of Web 2.0 social tagging sites for driving site/blog traffic and improving SEO results.
B2B Web Marketing, Web 2.0 Social Tagging, Business Blogging Tools, Micromarkets Blog, web marketing tools and resources
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- Web 2.0 Social Tagging Sites, Part 7: The Best
Excellent blog post on the best social media sites for driving B2B thought-leadership traffic. Netvouz makes the top 10!
B2B Web Marketing, Web 2.0 Social Tagging, Business Blogging Tools, Micromarkets Blog, web marketing tools and resources
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- Your Tech Weblog: Hear something cool on the radio? 'Nabb' it.
Ever hear something on the radio you want to remember, but can't write it down? Nabbit is a free, interactive application that lets you tag or “Nabb™” information about songs, concert announcements or advertisements on the radio by pressing a key on your cell phone. For example, if you hear a song you want to know more about or even download later, just press the key programmed on your phone that corresponds to the station you're listening to and ‘Nabb-it’. Then log on to your personal page on Nabbit.com to see the song title, download it using services like iTunes, Napster, Wal-Mart or Amazon.com, check for concerts, download ring tones and view song lyrics.
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