- Customer Service Equals Active Listening for Social Media
Before social media, customers would share a horrible experience with maybe ten people. Now everything has changed.
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- Enterprise Social Media and Personal Branding | Webbiquity | B2B Marketing Blog
Smart companies, big or small, who recognize that in a social media world, their people are their differentiation, will find ways to capitalize on personal branding.
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- Interactive PR
How to Utilize Interactive PR to Build B2B Credibility: Traditional PR was about schmoozing editors and sending them press releases to journalists hoping they'd write about your product or service. Interactive PR is about using the web to establish a dialog with the marketplace. It enables you build credibility directly with customers and prospects as well as through traditional media and new media outlets such as blogs, podcasts, ezines and portal sites.
The elements and essential tools of interactive PR, including web 2.0 social media, blogging, optimized press releases and podcasting.
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- Marketing in a Downturn | Tapping Virtual Social Networks for Customer Insights
Implementing these 16 practical ideas will help you to both survive and thrive during the current recession.
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- Messengers of Trust: Part II
Customers have an innate ability to interpret the intentions of people. Trust is perception. Companies can no longer rely on mechanized marketing.
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- Pre-CRM | The Relationship before the Relationship
Until now, the limitations of the web have made it difficult to build an online customer relationship as we do in the offline world. But it’s coming.
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- Software Developer Workface Bests Chat Platforms For Online Engagement Again With First-Ever Facebook Integration
Workface continues to raise the bar on online customer-engagement experiences with integration of its portable profile-based customer-engagement platform into the Facebook ecosystem. The only online company with the ability to integrate with Facebook, Workface enables companies to live “virtually” where their prospects and customers are.
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- The Technology-Collaboration Disconnect
For successful collaboration on the job, leaders should think first about behavioral and structural factors, not social media and other IT communications tools.
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- Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building
Blog post on quantified results of test of the effectiveness of Web 2.0 social tagging sites for driving site/blog traffic and improving SEO results.
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- Web 2.0 Social Tagging Sites, Part 7: The Best
Excellent blog post on the best social media sites for driving B2B thought-leadership traffic. Netvouz makes the top 10!
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- Why Personal Branding Matters to Big Companies
Technology has been harnessed to make it very efficient to buy things like books, music, movies, gadgets and hardware online, with no human interaction in the transaction. It next needs to be harnessed to increase the efficiency of online-to-offline transactions, where human engagement is required.
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- Winning Business Strategy | Business Survival Tactics in Turbulent Times
Businesses are facing serious management challenges during the current global economic downturn. Fortunately, profound opportunities are also being created.
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- Workface Gets Funding, Coverage for Humanizing Internet Commerce
The vision of effectively using technology to put people front and center for high-involvement purchases gained traction recently as Workface raised an additional $900,000 in Series A-1 financing and garnered more media coverage.
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